Email Campaigns are a great way to communicate with your most important customers without breaking the bank. If you’re looking to start email marketing, you’ve come to the right place.
5 Reasons To Start Email Marketing
1. Finding your audience is simple
Before you can start Email Marketing, you need to build smart lists of existing customers and/or potential leads. This stage can be time-consuming and will often discourage businesses before they have even started. But don’t let it!
Creating email marketing lists can be very straight forward. Once you have determined your different target customer groups, we have several tried and tested methods to collect email addresses easily. Whether that’s from your website, in your shop or out at meetings with your clients, we have experience in collecting the details that you’ll require to start email marketing.
2. Pick up on lost potential sales
Not every visitor to your website or place of business is quite ready to make a sale. In these cases, finding a way to encourage these lost sales can make a huge difference to your revenue.
Email marketing is ideal for this. By offering customers who abandon their baskets a second chance to make a sale, you could double your sales.
3. Encourage repeat custom
Often, the people most likely to make a sale are the people who have already purchased from you in the past. Luckily, it’s these people who are the easiest to collect data from.
By targeting existing customers with offers, you can encourage repeat custom whilst retaining a great relationship with your most important website visitors. This is a proven way to increase revenue – something I’m sure every business is looking to do.
4. Monitor your return on investment
Professional email marketing systems all come with a cost, however this will depend on various factors; including the number of campaigns sent per month and the amount of recipients in your marketing lists. Once these costs are taken into account, it’s vital that we track how successful the campaigns are. Doing this will mean that we can always aim to see a return on your investment.
5. Analyse your success
Further to ensuring a return on investment, through detailed analysis we can review each campaign until we find the most profitable layout, design or content structure. This will alow you to eventually build a campaign template that is guaranteed to work every time.