[lead]Time and time again we get asked if Pay Per Click Advertising will work for our client’s businesses. The short answer to this is… yes, we will make it work![/lead]
What is Pay Per Click Advertising?
Pay Per Click (PPC) Advertising is simply a method of Digital Marketing for your business. By paying for your site to appear at the top of search results, or in your target audience’s social media streams, you can bunny hop your competitors to the top. It’s called Pay Per Click because you’ll only ever pay (in most cases) for your ads if people actually click on them.
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How does Pay Per Click work?
There are several different providers of Pay Per Click advertising and each one works slightly differently. Here are our preferred providers:
Google’s dominance of the search market makes them by far the most useful digital marketing partner. Pay Per Click Advertising Campaigns in Google AdWords can be split into the following categories:
- Search Network – Display your web pages at the top of search results for your chosen keyphrases
- Display Network – Display your image ads or animations on third party websites
- Shopping – List products from your website in Google Shopping results
- Video – Advertise on YouTube or third party websites with a video
- Apps – Get more people to download your app
The We Manage Web team have several Google Qualifications. This makes us an official Google AdWords specialist in a range of areas.
With 1.9 billion monthly users, Facebook is an ideal location to advertise your business. Facebook has a huge amount of data that is easily utilised when trying to build an advert to target your audience. All users on the Social Network ‘like’ and ‘share’ pages or content, by using this data you can target customers who have already shown an interest in your products or similar products on the market.
The We Manage Web team have successfully managed a huge range of Social Media Marketing campaigns, and with our unique reports, it’s even easier than ever to keep track of your budgets and more importantly the Return On Investment generated by your campaigns.
Twitter ads are very similar to Facebook ads, however, if you are looking to raise your company’s profile there are alternative methods that could help to grow your followers through enhanced exposure.
Twitter Ad Campaigns can be as simple as a ‘Promoted Tweet’, this basically comprises of enhancing the visibility of your tweets and displaying them to users that may not already follow you. A great way to grow your network of followers, and advertise directly to your target audience.
Other Pay Per Click Sources
There are plenty of other Pay Per Click advertising sources that could be right for your business. For example, LinkedIn Ads could help you advertise your companies services to professionals in your industry and Bing Ads provide an alternative search network to Google. Whoever your company is trying to target, there will be a method of reaching them using a Pay Per Click advertisng campaign.
Contact the specialists at We Manage Web to get started with your first campaign today.
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